Buy-up
// E-commerce
BuyUp is a concept for a modern e-commerce platform focused on group and bulk purchasing. The project explores how to simplify product selection, create visual clarity, and make the buying experience fast, intuitive, and engaging. The interface is built on a bold black-and-white foundation with bright yellow accents that guide user attention and create a dynamic shopping experience.
Problem
BuyUp is a concept for a modern e-commerce platform focused on group and bulk purchasing. The project explores how to simplify product selection, create visual clarity, and make the buying experience fast, intuitive, and engaging. The interface is built on a bold black-and-white foundation with bright yellow accents that guide user attention and create a dynamic shopping experience.
Process
Research and analysis of common frustrations in bulk/group purchasing. Mapping user flows and identifying friction points. Building the structure of the homepage, product lists, and PDP. Wireframing the layout and interaction patterns. Creating a bold visual language with high contrast and strong accents. Designing a scalable component system for cards, variations, and reviews. Adapting all layouts for mobile devices. Preparing clean visuals and UI assets.
Results
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